How to induce a behavioural change through gamification

Gamification works as a cognitive enhancer, transforming how people learn, act, and perform behaviours

The progress bar enhances students’ motivation (and engagement) to perform better in a hand, and in the other one makes it more probable that students don’t drop the course when they obtain the certificate (70% of the total score), ensuring that students are more motivated to finish the course getting the badges on the certificate.

People desire to accumulate badges, and this desire and pleasure to get them are enhanced when they are unexpected (as, again, the case of the Interaction Design Foundation learning platform).

Photo by Karthik Balakrishnan on Unsplash

This is gamification

Gamification and Cognitive Neuroscience

This intrinsic motivation raises the level of dopamine (but also serotonin, endorphins, and oxytocin) in the reward system, enhancing a change in important mental processes such as attention, reasoning, memory, and finally emotion.

Exploited gamification in practice

Photo by NordWood Themes on Unsplash

In the end

Graduate student in Human-Computer Interaction. Passionate about design, tech, and everything in between. More on: